Canada’s Competition Bureau has filed an antitrust lawsuit against Google, alleging anti-competitive behavior in online advertising. The Bureau seeks a tribunal order requiring Google to divest two ad tech tools and pay penalties for violating competition laws. The investigation, launched in 2020 and expanded this year, found Google abused its dominance in Canada’s ad tech market to entrench its power.
Google denies wrongdoing, claiming robust competition exists and pledging to contest the case. The lawsuit aligns with similar actions in the U.S. and EU, where Google faces scrutiny for alleged monopolistic practices in digital advertising.
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