Nike’s latest sneaker innovation has roots in Canada. The concept behind its new performance shoe line began over 20 years ago at the University of Calgary, where researcher Matthew Nurse studied how foot sensations influence athletic movement.
Now leading the Nike Sport Research Lab, Nurse and a team of Canadian scientists are driving the company’s renewed focus on innovation under returning CEO Elliott Hill. After years of slowing growth, Nike is betting on research-led design to reclaim its market dominance. Recent launches—from AI-informed sneakers to calming footwear—mark a science-fueled reset for the sportswear giant.
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