“Mighty middle” startups, referring to companies with scalable customer-focused business models, offer a promising path for Canadian companies, experts suggest. Unlike higher-risk “unicorn” pursuits, Mighty Middle startups prioritize product-market fit and customer service, therefore achieving profitability faster.
Though chasing funding can boost publicity, it also brings pressure and risks. Less publicity may pose recruitment challenges but avoiding hype doesn’t have to negatively impact stability or growth. With a challenging IPO market and uncertain economy, aiming for sustainable expansion through customer acquisition may be a more practical strategy. It’s an approach suited to certain sectors like fintech and B2B services.
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