OpenAI has introduced Instant Checkout, a new feature enabling U.S. ChatGPT users to purchase products directly through the chatbot. The service initially supports single-item transactions with Etsy sellers and will soon extend to over one million Shopify merchants, including brands such as Skims and Glossier.
Shares of Etsy and Shopify rose about five percent following Monday’s announcement. OpenAI will collect fees from transactions but said user prices will remain unaffected. Product lead Michelle Fradin described the feature as part of ChatGPT’s mission to help people “get things done.” Multi-item carts and broader availability are planned.
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