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B.C. Funds Innovation in Textile Recycling

July 21, 2025 by Newsdesk

Vancouver-based Debrand has received over $300,000 from B.C.’s Plastics Action Fund to advance R&D into recycling plastic-based textiles. The grant supports Debrand’s development of automated sortation and material analysis tools aimed at diverting garments from landfills and integrating them into the circular economy.

Cofounded in 2008 by Amelia Eleiter and Wes Baker, Debrand serves major brands including Lululemon and Canada Goose. The company recently opened U.S. operations in Ohio and expanded its Surrey, B.C. facility. Backed by a 2022 investment from WM, Debrand is addressing a critical gap in textile waste infrastructure.

Want to know more? Check out the source code on Techcouver.

Filed Under: News Tagged With: Debrand

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