Vancouver-based Hootsuite has confirmed it is laying off about 20% of its global workforce, representing several hundred employees. The social media management firm told Business in Vancouver the cuts are part of a company-wide restructuring.
“We made the difficult decision to reduce our global workforce by 20%,” the company said, thanking departing employees for their contributions. The layoffs follow Hootsuite’s recent recognition as a finalist for Anchor Company of the Year at the BC Technology Impact Awards. Chief Customer Officer Tara Ataya previously praised B.C.’s innovation ecosystem.
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