Calgary startup Virtual Gurus has sold its Virtual Assistant division to U.S.-based Zirtual in what is believed to be Canada’s first tech exit by an Indigenous woman founder. The asset purchase aligns with Zirtual’s strategy to consolidate leading virtual assistant platforms into a unified, AI-enabled ecosystem.
Founded in 2016 by Bobbie Racette, Virtual Gurus became known for connecting underrepresented workers with remote opportunities through a human-curated matching model. Board Chair Kelly Schmitt said the sale positions the business for greater scale as the sector matures. For Calgary, the milestone highlights a growing, values-driven tech community.
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