Shopify, the Canadian e-commerce giant that began by selling snowboards online, is now targeting larger businesses to boost profit margins. With a more aggressive approach, Shopify has already secured hundreds of former Salesforce clients, including Toys “R” Us and Casper, and recently added high-profile brands like Lionel Messi’s Más+ and Sofía Vergara’s Dios Mío Coffee.
Post-pandemic shifts in consumer habits prompted Shopify to pivot from small businesses to higher-volume clients. Already powering 10% of U.S. e-commerce, Shopify continues to expand globally, with over half its new merchants in Q2 from non-English-speaking markets.
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