Capgemini Research Institute’s latest report, “Harnessing the value of generative AI 2nd edition,” reveals a significant rise in generative AI adoption, with nearly a quarter of organizations now integrating it, up from 6% in 2023. Early adopters report benefits like a 6.7% improvement in customer engagement.
Pascal Brier, Capgemini’s Chief Innovation Officer, highlights AI’s role in revenue growth and innovation. The report underscores the need for strong data foundations, transparency, and accountability. Despite the rapid uptake, only 3% of organizations have banned public AI tools, while 97% allow their use under guidelines.
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