Wealthsimple has acquired Fey, a Montreal-based investing platform known for AI-driven tools and user-focused design. Founded in 2021, Fey offers earnings analysis, natural language stock screening, and personalized news feeds. These capabilities will be integrated into Wealthsimple’s platform, enhancing trading for millions of clients.
Company executives say the acquisition will balance accessibility with advanced functionality, meeting the needs of both novice and experienced investors. Fey co-founder Thiago Costa emphasized the shared vision of simplifying finance while retaining sophistication. The first Fey-powered features are expected to appear on Wealthsimple by year-end, strengthening Canada’s leading financial services platform.
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