Shopify has laid off at least 53 employees from its partnerships division, according to reporting by The Logic, raising questions about the e-commerce company’s future relationship with third-party agencies and app developers. Sources estimate total job cuts could reach nearly 100, roughly one-third of the team. Shopify has not disclosed figures or outlined a new strategy.
The division historically supported partners through education, deal support, and direct relationship management, distributing US$1 billion in commissions in 2024. Remaining staff face heavier workloads, while partners report reduced communication and uncertainty. Executives have signaled a growing reliance on AI tools, potentially reducing human support in partner engagement.
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