Toronto-based Peripheral has raised $8.7 million in seed funding to expand its spatial intelligence platform for live sports. The round was co-led by Inovia Capital and Deloitte Ventures, with follow-on backing from Khosla Ventures and Entrepreneurs First, bringing total funding to $12.5 million.
Founded in 2024 by Kelvin Cui and Mustafa Khan, Peripheral turns standard multi-camera sports feeds into navigable, game-like 3D environments for immersive replays, player tracking, and biomechanics. The company recently demoed with NBA and WNBA officials through NBA Launchpad and plans to expand engineering, accelerate stadium deployments, and launch a browser-based replay platform later this year.
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