One in four Canadians would let an AI agent buy every holiday gift on their list, according to Mastercard’s 2026 Holiday Shopper Snapshot. Millennials were keener still, at 43%, ahead of Gen Z at 38%.
Shoppers still want guardrails: 67% want approval before an agent spends loyalty points or benefits, and three-quarters would accept extra security checks at checkout. Mastercard has already demoed the idea, testing Agent Pay with Flybits and Rogers Bank in September. The Harris Poll survey covered 1,005 Canadians.
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