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Hootsuite, a leading social media management platform based in Vancouver, is set to acquire Luxembourg’s Talkwalker, an AI-driven consumer analytics firm. While the financial details remain undisclosed, Hootsuite CEO Irina Novoselsky announced that this acquisition will elevate their social media performance capabilities.
Talkwalker’s technology, specializing in monitoring and analyzing social media data, will enhance Hootsuite’s services by providing insights for actionable strategies and measurable impacts. This strategic move, building on a partnership since 2015, aims to solve Hootsuite customers’ challenges in translating social media feedback into valuable business actions.
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