At its Worldwide Developers Conference, Apple CEO Tim Cook announced Apple Intelligence, a new AI system for iPhone, iPad, and Mac operating systems. This system allows users to manage notifications, summarize emails, and generate images. Additionally, Apple revealed a partnership with OpenAI to integrate ChatGPT into Siri.
Despite entering the AI race later than rivals like Microsoft and Google, Apple’s strategy of enhancing existing product categories has previously proven successful. The company aims to boost device upgrades and counteract sluggish sales growth since the pandemic by leveraging this new AI technology.
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