Canadian retailers are heading into the nation’s first AI-powered holiday season, according to new research from Google. Nearly half (43%) of Canadians plan to use AI tools to help research and decide on purchases, marking a pivotal shift in consumer behaviour. After years of inflation and supply-chain strain, shoppers are more resilient, researched, and value-driven than ever.
The new “AI Shopper,” led by Gen Z and millennials, uses tools like Google Lens to compare products, prices, and reviews instantly. Experts say AI is reshaping how Canadians discover, evaluate, and buy gifts—creating both opportunity and pressure for retailers.
Want to know more? Check out the source code here.