AppDirect, a leader in B2B subscription commerce, has secured a $100 million investment from CDPQ. This funding enhances the AppDirect Capital Invest program, increasing total funding to $180 million. Launched in 2021 with $80 million from CDPQ, the program offers flexible capital to technology advisors for business transformation and scaling while maintaining ownership.
Emanuel Bertolin, Chief Revenue Officer at AppDirect, emphasizes the program’s role in providing quick capital access in a dynamic market. Marc Cormier, Executive Vice-President at CDPQ, commends AppDirect’s impact on business connectivity. Nicolas Desmarais, CEO of AppDirect, highlights the partnership’s commitment to advisor growth and innovation.
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