IBM’s Automotive 2035 study reveals a turbulent transition for the auto industry, with 80% of new cars expected to feature electrified powertrains by 2035. Executives believe vehicles will become software-defined and AI-powered, with 75% citing digital experiences as key to brand value.
The shift toward subscription-based services demands overhauls in software and hardware architecture. Challenges include outdated development tools and a mechanical-driven culture, with R&D budgets for software expected to triple to 58%. IBM’s Jeff Schlageter emphasizes leveraging cloud and AI to accelerate innovation, creating personalized experiences for customers in the software-defined vehicle era.
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