Bluesky is nearing 21 million users, with daily active users now matching Meta’s Threads in the U.S., according to Similarweb. A post-election surge and features like Starter Packs, which simplify finding relevant content, have driven higher engagement. Bluesky also benefits from discontent with X over data scraping and Elon Musk’s politics.
The app monetizes via custom domains and licensing its AT Protocol, avoiding ads for now. Premium memberships are in the works, but Bluesky vows not to sell user data for AI training. As Threads mimics its features, the race to dominate posting culture intensifies.
Want to know more? Check out the source code on The Peak.