TELUS and TransUnion have launched Branded Call Display in Canada, a new service that allows participating businesses to show their name, logo, and call reason on recipients’ mobile phones. Aimed at reducing fraud and improving call engagement, the service authenticates calls in real time, helping Canadians distinguish legitimate communication from spoofed numbers.
A recent TransUnion survey found 70% of Canadians are more likely to answer verified calls. TELUS says the initiative builds on efforts to modernize voice communications, including previous work with STIR/SHAKEN protocols to fight robocalls and scams.
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