Canadian technology firms are prioritizing global leadership over market access, according to a new survey by the Council of Canadian Innovators. The report, based on responses from 125 CEOs, found companies are focused on securing positions within global value chains and shaping emerging industries.
Thirty-nine percent cited customer acquisition as their top priority, ahead of capital, regulation, and talent. Many firms already operate internationally, selling into over 190 countries. The study highlights a policy gap, with governments focused on market access rather than demand creation and standards-setting needed to support long-term competitiveness and economic growth.
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