Canadian financial technology firm Hardbacon has shuttered. All employees have been let go, CEO Julien Brault stated, and operations have been suspended as his company declares bankruptcy. Changes to Google’s search algorithm impacted sites with affiliate links and caused traffic to Hardbacon to plummet overnight.
Within months, visits were down 97%, “despite extensive SEO and content optimization work.” In an effort to ride out the wave, the CEO attempted to manage expenses, but traffic never returned. Brault hopes that, at a minimum, Google might “lose ground due to its abusive behaviour” as the tech titan is increasingly scrutinized for its monopolizing methods.
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