Canadian content creators in the U.S. face uncertainty as the potential TikTok ban threatens their livelihoods. Influencers like Jess McKay and Ryan Robinson-Hatton, who rely heavily on TikTok for brand deals, are bracing for income losses. TikTok claims creators could lose nearly USD $300 million monthly if banned.
Many Canadian influencers moved to the U.S. for better monetization opportunities unavailable in Canada. The ban could severely impact creators without diversified platforms. While some, like Dan Rodo, have backup incomes, others anticipate financial hardship.
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