Toronto-based Fig Financial announced the launch of its fully digital alternative to banks for personal loans. Previously helping over 9,000 Canadians secure $135 million in loans through partnerships, Fig now offers services directly via its website. The online portal approves loans in 10 seconds and completes applications in under 10 minutes, addressing job insecurity and inflation challenges.
CEO Francois Cote emphasized Fig’s commitment to transparency and customer service. Backed by Fairstone Bank and Koru, Fig blends start-up agility with corporate stability. The founding team brings expertise from RBC, Capital One, Manulife, and Credit Karma.
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