Toronto-based fintech Quarters has launched a rewards program aimed at helping Canadians save toward housing costs. Founded in 2024 by Romir Joshi, Jonathon Barbaro, and Tamur Shah, the platform links users’ debit or credit accounts, offering 1% rewards on purchases in addition to standard card programs.
Unlike traditional loyalty schemes emphasizing flights or gift cards, Quarters applies savings directly toward housing affordability. The startup also partners with local businesses to provide customer incentives and works with property managers, rewarding renters for on-time payments. Quarters’ founders describe the company as a movement addressing affordability challenges.
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