Generation Z, born between 1995 and 2012, is Canada’s most entrepreneurial generation, but they face challenges securing financial support.
Despite accomplishments, many lenders dismiss them based on age. A recent Square study revealed 47% of Gen Z entrepreneurs rely on personal savings, with only 14% obtaining funding from traditional sources.
They contribute significantly to the economy, accounting for 98.1% of employer businesses and employing 10.3 million Canadians. Gen Z’s optimism and innovative spirit shine, but they seek recognition and opportunities to carve unique career paths.
Forward-thinking fintechs are stepping up, but the financial sector must embrace and invest in this dynamic generation.
Want to know more? Check out the source code on Fintech.ca.