Kitchener-Waterloo’s Hive has announced US$27 million in Series B financing from Frontier Growth to support its next chapter in live-event marketing software.
Most of the transaction consists of secondary capital buying out existing investor Avenue Growth Partners, with a smaller portion funding product development and sales expansion.
Hive connects audience purchasing data with email, text messaging, advertising, and customer relationship tools to help venues and promoters sell tickets.
The 75-person company serves more than 1,600 venues, promoters, and festivals. About 70% of its team works in Canada, including most engineering staff, despite most customers being based in the United States.
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