Hootsuite, the social media management firm, is facing scrutiny over its decision to retain United States Immigration and Customs Enforcement as a client. Protest group Democracy Rising demonstrated outside the company’s Vancouver office, criticizing the relationship amid market pressures and public sensitivity.
Chief executive Irina Novoselsky said Hootsuite works with governments without endorsing policies and does not provide individual surveillance. Founded in 2008, Hootsuite rose in the 2010s before competition, platform changes, and AI tools reshaped the sector. The company is balancing reputational risk against revenue tied to the account.
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