In response to concerns about the impact of internet gaming (iGaming) advertising on minors, the Alcohol and Gaming Commission of Ontario (AGCO) has unveiled updated standards.
Effective February 28, 2024, these regulations ban the use of athletes and celebrities appealing to minors in iGaming ads. AGCO’s decision follows consultations with various stakeholders, including mental health organizations and gaming operators.
The move aims to curb potential harm to youths susceptible to such marketing tactics. The revised rules prohibit registered iGaming operators from employing athletes, except to promote responsible gambling. Additionally, the standards restrict the inclusion of celebrities and symbols enticing minors.
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