Toronto’s Motion, a creative analytics platform, has secured USD $30 million in Series B funding led by Inovia, with participation from Threshold Ventures, Headline, Abstract Ventures, and Sugar Capital. The funds will enhance Motion’s product roadmap and expand its analytics capabilities, bringing the company’s total funding to $42 million USD.
Launched in 2021, Motion is used by top ecommerce brands to analyze $6 billion in media spend annually. The company, which has grown to over 1,000 customers, helps creative strategists bridge the gap between analytics and marketing creativity. Motion also introduced a new product, Creative Research, to track competitors on social media.
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