Vancouver-based fintech Mogo has allocated $50 million to establish a long-term Bitcoin reserve. The move, announced Monday, aligns with Mogo’s strategy of capital preservation and innovation. Rather than purchasing all at once, Mogo plans staged investments while maintaining operating liquidity.
Cofounder Greg Feller described the reserve as a strategic benchmark for evaluating future investments. “If we don’t believe an initiative can outperform Bitcoin’s long-term return profile, we won’t pursue it,” Feller said. Mogo first added Bitcoin to its balance sheet in 2020 and was an early shareholder in WonderFi, recently acquired by Robinhood in a $250 million transaction.
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