Coinbase has introduced artificial intelligence across its recruitment process to manage a surge in applicant volume and enhance candidate evaluation. In 2024, the company received 1.7 million applications, hiring just 0.1%. To scale effectively, Coinbase developed AI-driven resume screening, automated interview scheduling, and is piloting 15-minute AI phone interviews.
The system can assess qualifications, schedule meetings, and even summarize interviews—allowing recruiters to remain focused on candidate engagement. Chief People Officer L.J. Brock says AI helps “give more applications a fair shot” and enhance the experience. Coinbase, which is actively hiring in Canada, believes tech will humanize—not replace—recruiting.
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