Coinbase has been named the Official Crypto Partner of the Canadian Football League (CFL) and the 111th Grey Cup, marking the first crypto partnership in the league’s history. As part of the agreement, Coinbase will sponsor the opening coin toss at the Grey Cup championship in Vancouver on November 17th.
Coinbase’s Canadian CEO, Lucas Matheson, highlighted Canada’s importance, with 13% of the population holding cryptocurrency. Fans can receive $25 in bitcoin and participate in giveaways, including a grand prize of $50,000 in bitcoin. Coinbase aims to enhance Canadians’ engagement with cryptocurrency.
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