PwC Canada’s 29th CEO Survey shows confidence sliding as geopolitical risk and looming CUSMA talks weigh on leaders. Only 47 percent expect the global economy to improve in 12 months, versus 61 percent globally, while just 27 percent expect Canada’s economy to improve, down from 42 percent last year.
Trade policy worries persist, with 53 percent citing U.S. risk and 35 percent bracing for thinner margins. Although 94 percent have experimented with AI, only 29 percent have deployed it at scale, below the 43 percent global rate. Just 37 percent have an AI roadmap. The report urges a reinvention mindset.
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