Hootsuite founder Ryan Holmes has returned as interim chief executive, replacing Irina Novoselsky as the Vancouver company navigates leadership change and public scrutiny. Novoselsky, who led the firm for more than three years, announced her departure in a LinkedIn post. Holmes said he will guide Hootsuite through a period shaped by artificial intelligence and evolving market demands.
The transition follows backlash over the company’s work with U.S. immigration authorities, which prompted protests earlier this year. Founded in 2008, Hootsuite remains a prominent Canadian software firm as it seeks to balance innovation with reputational challenges.
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