Tahini’s, a London, Ontario-based shawarma chain, has put its entire cash reserves into Bitcoin, drawing praise from crypto influencers like Michael Saylor and Max Keiser. Co-founder Ali Hamam adopted the strategy in 2020, inspired by concerns about currency devaluation during the pandemic.
Unlike Saylor’s leveraged Bitcoin purchases, Tahini’s uses a conservative, debt-free approach. The bold move has boosted the chain’s global profile, earning millions of social media followers. Known for its unconventional menu and financial risk-taking, Tahini’s now plans cautious expansion, showing how small businesses can innovate both on and off the menu.
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