Shopify is partnering with Meta to bring Shop Pay checkout to Muse, Meta’s new personal AI agent. The integration will let Muse users browse products from Shopify merchants and complete purchases using Shop Pay, extending Shopify’s commerce infrastructure into agent-driven shopping.
CEO Tobias Lütke described the partnership as an easier way to shop and check out through AI, while Meta says the deal expands the range of products available inside Muse. The move strengthens Shopify’s position as infrastructure for AI commerce, as assistants increasingly move beyond recommendations toward completing purchases directly on behalf of consumers across digital storefronts worldwide.
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