Shopify is rolling out new infrastructure aimed at enabling AI-driven online shopping, launching its Universal Commerce Protocol and expanding access to its Catalog service. Developed with Google, UCP sets common standards allowing AI agents to complete retail transactions, from checkout to loyalty logins.
Shopify will also open Catalog listings to non-Shopify merchants, increasing visibility across generative AI shopping tools. Vice-president Vanessa Lee said the system lowers barriers for new entrants while preserving consumer expectations. The initiative reflects Shopify’s effort to lay groundwork for agentic commerce, a market Morgan Stanley estimates could reach US$385 billion by 2030.
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