New research from Adyen reveals that 40% of consumers plan to unsubscribe from recurring payment services in the next 12 months, citing high living costs. The study, part of Adyen’s inaugural Global Digital Report, surveyed consumers across 23 countries. It found that most people are signed up to three subscriptions, spending $19 per subscription monthly.
Services most at risk include TV, music, and food delivery. Despite this, 77% of businesses plan to invest in repeat purchase models, with many expanding their offerings. Adyen’s Trevor Nies emphasized the need for businesses to build lasting relationships through personalization and seamless payments.
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