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Adidas

Adidas Collaborates with Calgary Startup Oco to Launch Carbon-Captured Trail Running Shoes

July 12, 2023 by Newsdesk

German athletic brand Adidas is teaming up with Calgary-based startup Oco to release 400,000 pairs of TERREX trail running shoes. The shoes will feature a design using Oco’s carbon-captured ink, blending screen printing ink with captured carbon material.

This innovative ink mixture offers a screen-printed decal that is resilient to natural elements. Oco’s mission is to educate consumers about carbon utilization and create carbon-captured products. The ink’s enhanced material properties result in products with higher tensile strength and increased recyclability.

Oco plans to expand its carbon-captured product offerings and develop modular carbon capture and utilization reactors for on-site manufacturing.

Want to know more? Check out the source code on Calgary.tech.

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