DeepMind Edmonton alumni are raising $12 million for their AI gaming startup, Artificial.Agency, in a funding round led by Toyota. Returning investors Radical Ventures and Flying Fish Partners are also expected to participate. Co-founders Brian Tanner, Alex Kearney, Mike Johanson, and Andrew Butcher launched the startup last April after Alphabet’s DeepMind closed its Edmonton lab.
Artificial.Agency focuses on behavioural AI to enhance in-game interactions, promising more responsive environments and “more human” non-playable characters. The startup, which had 14 employees as of April, is tapping into the $200-billion video game industry’s shift towards AI innovation.
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