Calgary-born atVenu has secured a $130 million equity investment from Sixth Street Growth to further expand into live event markets. Founded in 2012, atVenu’s platform provides inventory management, point-of-sale, and financial settlement services tailored to live events, such as concerts, festivals, and sporting events.
The company, co-founded by Derek Ball, Ben Brannen, and James Seigel, serves major touring artists, record labels, and venue operators, handling over $1.6 billion in annual merchandise and food sales. The new partnership will allow atVenu to grow its presence in the sports and food sectors while enhancing its music merchandise leadership.
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