Vancouver’s Konscious Foods hooks $26M in funding, propelling its wave of plant-based seafood.
Spearheaded by Yves Potvin, a mastermind of veggie creations, this venture crafts sushi rolls, poke bowls, and more. Major retailer presence, including Whole Foods Market, preludes a 4,500-store sweep across the nation.
Dollars will fuel the retail leap, keep Vancouver’s production humming, and amplify marketing for a sea change in plant-based delights.
Potvin stresses the urgency of planet-friendly seafood amid overfishing turmoil, aiming for accessible, palate-pleasing choices.
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