Vancouver creative technology agency Maximum Contrast has launched Lumos XR, an extended reality platform that lets brands build interactive 3D worlds customers enter by scanning a QR code.
The platform uses gesture-based interaction, voice activation and gaze tracking, powered by a head- and gaze-tracking system the company calls 4D Laservision. An AI assistant, NeuralMax, talks users through the worlds in natural conversation. Experiences run across devices, which Maximum Contrast says makes extended reality practical for businesses of any size.
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