KOHO has announced a new partnership with the NBA, marking the league’s first collaboration with a Canadian fintech entity. This alliance launches with the 2024 NBA Playoffs, which KOHO is presenting across Canada. The partnership includes a series of initiatives, such as the NBA Playoffs Sweepstakes, offering fans a chance to win trips to the Conference Semifinals and Finals.
KOHO CEO Daniel Eberhard expressed excitement about joining forces with the NBA, citing shared values and a commitment to reaching more Canadians. In addition, new KOHO members signing up for a paid plan will receive a $75 NBAStore.ca e-gift card, with ongoing opportunities to win NBA tickets and financial rewards during the playoffs.
The company, known for its innovative financial solutions like high interest rates and cash back offers, aims to enhance its visibility and customer engagement through this significant sports collaboration.
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