Nextdoor

Nextdoor has launched self-serve capabilities for its Ads Manager platform in Canada, expanding access for businesses to run localized advertising campaigns. The platform enables companies to target verified neighbourhood users with tools including audience segmentation, performance tracking, and AI-generated ad content.

Nextdoor said the move builds on strong adoption across sectors such as home services, real estate, and wellness. The self-serve feature allows businesses to independently create and manage campaigns at scale. Executives noted the platform’s focus on community-driven engagement, with users often influencing household purchasing decisions. The launch reflects growing demand for hyperlocal digital advertising solutions.

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Halloween just got smarter — and safer. Nextdoor’s Treat Map is back, helping Canadians plan the ultimate trick-or-treat routes. Families can pin their homes, show off decorations, and even flag allergy-friendly treats. The 2024 survey with Angus Reid found 6 in 10 Canadians want more safety measures, especially around road safety (63%) and neighbourhood supervision (36%).

To help, Nextdoor’s new Alerts map delivers real-time updates on closures and incidents. “The Treat Map is about peace of mind and community connection,” said Nextdoor’s Kelsey Grady. Together, neighbours are turning Halloween into a safer, sweeter night.

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Nextdoor has unveiled its most significant platform redesign to date, with key innovations powered by Canadian technology. The social network for neighbourhoods has launched a new Alerts feature, developed in partnership with Edmonton-based Samdesk, to deliver real-time emergency updates.

The redesign, led from Toronto by Nextdoor Canada’s Christopher Doyle, includes Nextdoor News for hyperlocal journalism and new tools for small business advertising. The platform now serves nearly one in four Calgary households and continues to grow. With a focus on trust, relevance, and resilience, Nextdoor aims to strengthen communities in Canada and across 11 global markets.

Want to know more? Check out the source code on Calgary.tech.

In the digital era, Artificial Intelligence (AI) is a game-changer, enhancing community connections and aiding local businesses.

Nextdoor Canada’s Managing Director, Christopher Doyle, emphasizes the potential of AI in fostering cohesive neighborhoods. Through generative AI, Nextdoor assists neighbors in creating engaging posts, promoting kindness and respectful interactions.

Small businesses benefit as well, utilizing AI for ad creation and engaging content. By harnessing AI algorithms, Nextdoor provides recommendations, enhancing businesses’ visibility and growth.

The aim is to enrich community engagement and create thriving, connected neighborhoods.

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