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Plum

Plum Unveils Index Ranking North America’s Durable Workforce Skills

November 4, 2025 by Newsdesk

HR technology firm Plum has released its 2025 Durable Skills Index, ranking the most enduring workforce strengths across 82 North American cities. Based on 59,000 participants and 2.5 million assessment responses, the index spotlights skills such as communication, adaptability, and decision-making—traits CEO Caitlin MacGregor calls “durable” rather than “soft.”

The study shows Kitchener-Waterloo excels in communication and persuasion, while Calgary leads in decision-making and innovation. Using its AI-powered Role Model platform, Plum helps employers align these durable skills with 40,000 job types, offering data-driven insights for workforce planning and career development in an era of rapid automation.

Want to know more? Check out the source code on Techtalent.ca.

Emerging Tech Roles Spur Trend of Workforce Upskilling in Canada

August 9, 2024 by Newsdesk

Shifting sands are impacting the trajectory of Human Resources priorities. Canadian entrepreneur Caitlin MacGregor recently posited that “there’s a realization we need to invest more in employees,” citing “we’ve seen “an increase in the number of people who … use our data in talent management so that they’re better able to support employee development.”

Jobs poised to emerge over the next decade “don’t exist in the market right now,” explains the CEO of Plum. “Companies are going to have to up-skill those roles. Do you want to up-skill complete strangers, or do you want to up-skill the people you already have?”

Want to know more? Check out the source code on TechTalent.ca.

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