TELUS’ generative AI (GenAI) customer support tool is the first globally to receive the ISO 31700-1 Privacy by Design certification. This achievement highlights TELUS’ commitment to privacy and data protection while delivering top-tier customer experiences. Powered by Fuel iX from TELUS International, the tool provides quick, intuitive responses to customer queries.
TELUS follows a robust Responsible AI program and employs Purple Teaming for risk management. The certification, audited by KPMG, underscores TELUS’ dedication to ethical AI practices. TELUS Chief Data & Trust Officer Pam Snively emphasized the importance of trust and functionality in their AI initiatives.
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