Pine, a Toronto-based fintech startup, is transforming the Canadian mortgage landscape in partnership with Wealthsimple. Founded in 2021 by Justin Herlick and Jonathan Shih, Pine aims to streamline the mortgage process with a digital-first approach that eliminates traditional banking inefficiencies. This collaboration allows Wealthsimple to offer competitive mortgage rates, exclusive rebates, and incentives for consolidating investments.
Wealthsimple, aiming to be a major banking player in Canada, describes Pine as “digital, direct, and regulated,” poised to modernize how Canadians manage mortgages. Clients can expect personalized rates swiftly online, with the added convenience of monthly rebates deposited directly into their Wealthsimple Cash accounts.
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