Wealthsimple is using a national print campaign to make Canadian banking fees more visible, offering a line-by-line tally of monthly charges, transaction limits, foreign-exchange markups, ATM fees, overdraft costs, investment fees, and transfer penalties.
In a Fintech.ca interview, Chief Marketing and Commercial Officer Paul Teshima said the goal is to show how small, recurring costs can erode savings and pressure competitors toward clearer pricing. The campaign lands as Wealthsimple pushes deeper into everyday finance, with $17 billion in second-quarter net flows and chequing account openings surpassing investing accounts for the first time, reinforcing its challenge to large traditional Canadian banks.
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